Straight help for getting your plumbing business online
If you are sick of vague marketing talk, you are in the right place. These guides speak to you as a tradesperson: what to fix first, what to ignore, and how local customers in Australia actually find a plumber today.
Pick a topic, then take one step this week
Each guide is written for busy plumbers. You get clear headings, honest trade-offs, and actions you can use without a marketing degree. No filler, no jargon wall.
Local SEO for plumbers
Get found on Google and in AI answers
You will see how to sharpen your Google Business Profile, build suburb pages that make sense for real searches, earn reviews, and send clear local signals to search and AI tools.
View guideEssential pages for a plumber website
Which pages you need and what each one does
You will see exactly which pages a plumber website needs to rank on Google and AI search, what to include on each one, and which pages you can skip until your site is established.
View guideContact form vs phone on your plumber website
What to put above the fold, which fields to ask, and what kills conversions
You will see when tap-to-call should win, when a short form makes sense, how many fields to use, how to cut spam, and how to set expectations so callers are not left guessing.
View guideWebsite vs Facebook for plumbers
Where your next jobs actually come from
You will see where most homeowners start their search, why organic Facebook reach is not what it used to be, and what to put in place so attention turns into phone calls.
View guideHiPages vs your own website
The real cost of renting leads vs owning them
HiPages lead costs hit $50 or more per lead in 2026, up from $12 in 2021. You will see the full cost comparison, why the economics have shifted, and how to move from paying per lead to generating your own.
View guideWhat makes a good plumber website
Design, trust signals, and what actually converts
You will see exactly what separates plumber websites that ring the phone from those that sit idle: where the number goes, what the headline should say, which trust signals matter, how fast the page needs to load, and what to skip entirely.
View guideHow to get more plumbing leads
What works, what wastes money, and a 90-day plan
You will see where plumbing leads actually come from in 2026, why HiPages and broad Google Ads drain margin without building anything, and how to set up a system that brings in jobs at no cost per enquiry.
View guideWe add new guides when search and AI tools shift, so you are not working off yesterday's playbook.
Want a website that matches the way you work?
We build fast, professional websites for plumbers across Australia, with clear pricing from $199 per year.